It is invaluable to learn what is and what isn't working for you on your website.
If you are investing your resources in designing and maintaining a website (or really any type of a Marketing activity), you want to be able to tell how successful you are in what you are trying to achieve. You would want to know whether you are getting any value from it, so you would know what to repeat, what things should be improved, changed or abandoned.
What Sort of Info can you Gather from a Website Analysis?
There is endless information you can gather about the way people use your website.
Here are some basic examples which are very easy to track:
Audience -
Who visits your website:
You can find out where your website visitors are located, what is the language they use on their computer, their age, gender and much more.
How popular is your website:
You can learn how many people visited your website, how many times they visited it, how many pages they looked at in your website, how long did they stay on your website, what is the percentage of new visitors vs. people who already visited your website in the past, and so on.
Acquisition -
Where did your visitors come from:
By performing a website analysis you can find out how many visitors found your website through:
- A referral to your website from a link placed elsewhere on the internet (other websites, blogs etc.).
- A link on social networks (such as Facebook, Linkedin, Twitter, Instagram, Youtube etc.)
- Adwords campaign
- Typing your website address
User's Behavior:
You can learn what were the most popular pages on your website, where did users click on your website etc.
Sales:
If you have an online shop you can find out how long did it take your clients since they first entered your website until they bought a product, or how many times did they return to your website before making a purchase. You can learn that and so much more.
Timing:
You will be able to tell whether a certain type of population is looking at your website at a certain day, week, hour of the day and so on.
You will be able to see trends of use on your website, for example, do people tend to use your website at night or over weekends.
Cross Analyzing:
When analyzing your website you can use different parameters together to explore in-depth info. For example - you can learn how many users of a certain gender bought a specific product after being referred to from Facebook.
What Can you Do with the Info you Gather?
Because there are endless conclusions that you can withdraw from your website analysis, there are endless actions that you can take as a result. Here are just a couple of examples:
* Repeat or Cease a certain marketing activity:
You might find out that every time you sent an email to your friends with some news about your business, you had a lot of new visitors to your website who signed up for your newsletter. This may reinforce you in continuing to send your friends emails with updates. On the other hand, you may see that your Facebook activity didn't generate any traffic to your website despite the long time you spend on it, and you might conclude that you should spend less time managing your Facebook account.
* Change the design of a page on your website:
You might find out that users who entered your About page, only stayed on the page a few seconds and left your website right after. This might lead you to the conclusion that your About page needs some redesign, perhaps you are not getting your message clear enough.
Our Complementary Website Analysis Service:
At the Small B we provide complementary website Analysis, 6 months and a year after the website we designed for you is launched. You will get the data as well as our recommendations.