How to Become Your Own Marketing Tool in 7 steps
What is the most important marketing tool if you have a small business, you are a freelancer, or self-employed? Yourself!
You are the primary customer driver to your business. If you know how to talk about what you offer in a clear way, you are very likely to be attracting new customers through word of mouth.
Here are seven steps that will help you make your offer clearer to yourself first. Then it will lead you to learn how to explain what it is that you do, in a short time and in a way that is easy to understand for everyone (including your mom, your colleagues, friends and even nephews...). And last, as you feel confident with your "pitch" it is only a matter of talking to everyone you meet, and who is willing to listen, about your business.
1. Write your Offer:
Write down in up to two sentences: what is it that you do? What do you offer? Keep it short and simple.
2. List your USPSs
Understand your Unique Selling Points - the qualities that set your offer apart from similar offers. List these on an order of importance from 1 to 5.
3. Revise your Vision:
Take a good look at your Vision Statement. (If you don’t have one yet, it’s a good idea to write it down). Remind yourself where you want to see your business in years ahead.
4. Find the Love:
Find the Love for your business. Remind yourself why do you love what you do, why did you start it all up to begin with.
Get a timer. Check how long it takes you to explain out loud what is it that your business is about (considering all you listed above). Shorten your speech until you can explain your business in less than ten secs.
Find a friend and practice your timed speech. Ask your friend to repeat to you and explain what is your business about. See if they got it. Ask for their feedback on your speech. Revise your speech. Practice with as many people as possible, asking for honest feedback.
7. Spread the Word:
You are ready! Now spread the word. Talk about your business everywhere and with everyone. When you do, be passionate, reminding yourself of point #4.
Check out our other blog articles for small business owners at www.thesmallb.com/blog