Creating Unique, Strategy-Driven, Easy-to-manage Websites for Small Businesses and Individuals. 
What makes us different?

We make ourselves accesible to you.

We make marketing accesible to you.

Our approach is personal and empowering.


All our projects are tailored to your specific needs. Every project is different. Every website is different. Every marketing plan is different.

Small Business

We understand small businesses. We know how small companies operate. We work to exploite your full potential within your own resources' limit.

Our Approach

We know that as a small business owner YOU know your business best. You probably have great ideas on how you could promote your business but don't have the time to stop and think about it, let alone do something about it.

We are here to work with you, maximising your marketing and web development budget through creative, feasable marketing solutions and plans.

We take an integrated Marketing approach wherein we define which type of Marketing activities will be right for you in terms of your target market, your resources and your type of business.

Our Story

The Small B is based in New York City and managed by its founder Shiri Lipinsky.


I established The Small B with the passion to empower small buisiness owners. You are welcome to write me with any of your questions.